Organisational Structure
This section will explain how the organisational hierarchy works within OneDisplay, including parent–child accounts, shared playlists, media, and user management.
Within OneDisplay, you can create organisational structures with a parent–child hierarchy.
This structure allows centralised management for multi-location businesses, franchises, or brands that wish to maintain control of design standards and content distribution across multiple child accounts.
Understanding the Parent–Child Structure
Example illustration showing a parent account with multiple child accounts beneath it.
- A Parent Account can create and manage:
- Screens
- Playlists
- Shared media folders
- Users for each connected child
- Child Accounts inherit content shared by the parent, but can also add their own local content depending on permissions.
This structure enables shared control — parents manage brand-level assets, while children manage local content for their specific displays.
Sharing Playlists to Children
Example view of a parent sharing a playlist to selected child accounts.
- Parents can create playlists and share them with one or multiple child accounts.
- Shared playlists can include locked media:
- Locked media cannot be removed, reordered, or modified by the child.
- Children can add their own media after or before the locked items, depending on configuration.
- This ensures brand consistency, while still allowing local flexibility.
Example view of a child adding media to a shared playlist.
Locked media is ideal for ensuring mandatory content, such as brand intros or compliance messages, always appears in playlists.
Shared Media Folders
A shared "Marketing Assets" folder available to all child accounts.
By hovering a folder or a media item and pressing the edit button you can change the folder's name, description, and visibility.
You can determine if a folder is shared or not by the user group icon on the folder icon.
- Parents can create shared folders for reusable media, such as:
- Logos, fonts, and templates
- Brand campaigns or seasonal content
- Promotional videos and static images
- Child accounts can access these shared folders directly in the Media Library, making it easy to stay up-to-date with the latest marketing material.
Shared folders are read-only for children, ensuring the parent maintains full control of brand assets.
Managing Licenses
ℹ️ This is the new license management tool in OneDisplay - yet to be released!
As a parent/retail account you have access to both essential and advanced packages.
- As an administrator, you can purchase licenses and assign them to:
- A specific child account
- Or use licenses for your own internal use
- A child cannot have both essential and advanced licenses.
As a parent/retail account you can assign licenses or have them pay for licensing themselves.
- Managed setup:
- Head Office – manages the licenses for child account screens
- Local Office – gets licenses assigned by the parent
- Franchaise setup:
- Head Office – only manages content/marketing material
- Local Office – pays for licenses themselves
This setup is especially useful for multi-store or multi-department businesses.
Managing Users and Permissions
As of today, centralized management of users is not available. To create local users, you first need to access the child account and then add/invite them from there.
A local user can have access to multiple child accounts and can switch between them by using the account navigation in the top right corner

- As an administrator, you can add users and assign them to:
- A specific child account
- Or a parent account with elevated privileges
- Each user can have role-based access (i.e only media management such as Content Creator and Media library), defining what they can view or edit.
- Typical setup:
- Head Office User – access to all child accounts (parent-level)
- Local User – access to one or more child accounts
This setup is especially useful for multi-store or multi-department businesses.
Brand Configuration
The templates, colors, fonts, and assets are managed by the parent account. The experience for the child is seamless and doesn't require any additional setup than to just use the creator as usual.
- Within the Content Creator, you can define:
- Templates pre-made by your marketing team (Managed by parent)

- Brand colors Approved colors to be used in templates (Managed by parent)

- Typography for consistent text styling (Managed by OneDisplay admins)

- Brand assets to ensure consistent branding (Managed by OneDisplay admins)

- Templates pre-made by your marketing team (Managed by parent)
- We are working on features to allow parents to upload and manage these brand elements directly.
Having consistent brand settings helps ensure every display across the organisation looks on-brand and professional.
Summary
The Organisational Structure feature in OneDisplay allows you to:
- Manage all your screens and content from a single parent account
- Distribute playlists and assets efficiently to multiple child accounts
- Provide brand approved content to protect integrity
- Empower local teams to add their own relevant media
- Maintain visual and operational consistency across the entire organisation
Example Hierarchy Overview
Example Setup:
- Parent: Restaurant Chain HQ
→ Shares global campaigns and logos in shared playlists and folders
→ Uses screens for internal communication
→ Manages licenses for each child account - Child 1: Stockholm Restaurant
→ Adds local event promotions - Child 2: Malmö Branch
→ Adds local offers and announcements
Learn more about Managing Playlists and Adding Screens to connect your organisational structure with your display network.